The camera that many have commented looks like some kind of cool futuristic weapon. Its cool design is not very surprising, considering the camera is being developed by Jim Jannard, the founder of Oakley (Source: HD Cinema Group).
RED dubs its RED ONE camera UHD, Ultra High Definition, a fair title with its whopping 12 Megapixels. Red can record up to 60 fps in RAW or 2 x over-sampled HD in 4:4:4 or 4:2:2. The camera was announced almost a year ago (Ref. Gizmodo), but RED has only recently gone public with pricing.
The actual body is cheap (picture above), only $17,500, however it’s useless without pricy accessories. HD4Indies has more on pricing.