This past week I have been working on a production and got slightly lagged commenting on these new iPhone ads. My first impression after seeing the ads was: I want to get my hands on an iPhone. Even though I initially didn’t want one, the screen orientation and GUI (graphical user interface) looks so tasty.
See the new ads here. (The “first” iPhone teaser/ad I mentioned in February.)
Apple’s approach on these ads is somewhat distant from their iPod and iTunes ads (New iPod Shuffle ad, iPod watercolor ad). However this iPhone ad seems like a weighted approach considering their target group will not only being interested in the phone for its music abilities.