I have been slightly absent from some of the latest Apple news this past week. However I can visually register a new design to their main page: www.apple.com . It is no drastic change, and is subtle enough to avoid much critism.
At the same time an exciting Leopard offensive branding has been initiated.
My guess is that it is to advertise and inform visitors who are actually looking for iPhone info awaiting its launch June 29th.
