Years ago you perhaps had casett tapes of Genesis and enjoyed their music. I did at least. A couple of months ago in one of our sound production lectures one of the examples our teacher used I beliave was this very Phil Collins song to demonstrate how (noise) Gate was applied to the percussions. This ad is one of my favorites this past half year. View the video at Glassandahalffull (flash – WMV version here.)
Cropped screenshot from Glassandahalffull.com
From a photography and storytelling perspective I think that the creators manage to build a suspension and make the climax unexpected and at the same time fulfulling. Focus and depth of field is used actively in the beginning to establish the atmosphere and reminds me a little of on-the-fly reality zooming/focusing.
