A funny and ingenious use of 3d to portray (an imaginative?) reality. This ad for Wilkinson is constructed in the same manner as a recongnizable movie-trailer. And they have followed the “trailer” up with a site familiar to that offered by a mainstream movie. Exploring the characters, goodies, even a downloadable game. The French became a slight barrier for me (Babelfish can’t translate Flash embedded text yet?), but I it does look entertaining. See it here (flash – mov available here.)
Cropped screenshot from the movie-trailer.
(Via Ventilate)